Five superhero personas. Real sales calls, real agents, real deals — broken down panel by panel so you can steal the techniques. Pick a hero to jump to their story, or just keep scrolling to read the whole book cover to cover.
The Professor excels at providing solutions to prospects via succinct education. They're part detective, part therapist, and part savior.
They identify key opportunities to educate because let's be honest… the agent on the other side of this phone typically has NO CLUE what the seller is doing, wants or *actually* needs.
Episode 1 — vs. Chris & Salicia
The Tornado of Terror
The Set-UpBAM!
BAM! A tornado of lawsuits, separation, and their home hanging in the balance—Chris and Salicia's world was spiraling! With $40,000 standing between them and freedom, they needed more than a solution—they needed a hero.
The MoveWHOOSH!
WHOOSH! In walks The Professor. Within minutes he knows he is NOT the hero they want… but perhaps is just the hero they need.
On the Call
“I am definitely NOT the buyer.”
The Professor
The Win
Honesty first. The Professor names the mismatch out loud — then stays on the call long enough to become the hero they actually need.
Steal This Technique
If you're not the buyer, say so. Trust compounds faster than a forced pitch — and it keeps you in the deal as the expert.
Watch the real call!Live footage
Episode 2 — vs. Dave
Morbius vs. the Real Estate Riddler
The Set-UpBAM!
The agent throws out every cliché to signal that the seller's in control, but—BAM!—the truth slips: the seller is drowning in Chapter 13 bankruptcy.
The MoveKA-POW!
The boat-shoe-wearing agent cluelessly asks Pace if he'll assume the loan, exposing his lack of creative finance know-how.
On the Call
“Assume the loan? I would never do that. It doesn't benefit you. It doesn't benefit me. And it takes too long.”
Dave
The WinSUBTO. IT'S LEGIT!
This is where Pace shines. No direct clash—just a masterful performance. Watch as the Prof schools the agent with ease, cutting through the confusion with a sharp smile. Conversation domination: activated.
Steal This Technique
Never argue with a confused agent. Educate them calmly and specifically, and the confusion becomes your credibility.
Watch the real call!Live footage
Episode 3 — vs. Erica
X-Ray Vision Mode!
The Set-Up
She's a fortress, guarding the seller from investors. But Erica has no idea who she's up against.
On the Call
“No, my seller's not interested.”
Erica
The MoveX-RAY!
With his x-ray vision glasses, The Prof sees through her defenses and spots the truth: desperation. Her property's been on the market over 100 days, and she doesn't understand seller financing.
The Win
Now, The Prof devises a plan—a brilliant move that might just leave her on the sidelines. Will she be part of the solution or a casualty of her own ignorance?
Steal This Technique
"Not interested" usually means "doesn't understand." Look past the gatekeeping for the motivation underneath — days on market tell the real story.
Watch the real call!Live footage
Episode 4 — vs. Faith
The Payment Savior Strikes Again!
The Set-Up
A troubled seller, six months behind on mortgage payments. A salt-of-the-earth agent tangled in confusion. A home abandoned, with cosigners' credit on the line. In the hands of any other, despair would win the day.
The Move
But the Prof is no mere mortal. His solution? A creative masterstroke in which he takes over payments, saves the property, and rebuilds credit for three families—all while securing the agent's commission.
On the Call
“I agree with everything you're saying. Now, if you don't mind, I'll give you everything to think about.”
Pace
The Win
But will the agent trust the plan… once she understands it???
Steal This Technique
Agree first, then teach. When everyone wins — seller, cosigners, agent commission included — the plan sells itself.
Woke up on the wrong side of the bed? Stepped on a Lego and tripped down the stairs? Coffee shaped stain on your crotch? Save your outrage for Señor Sauvamente.
This superhero profile excels at de-escalating aggressive agents through attentive listening and rapport building. They listen carefully for clues into what motivates the agent, and will use those to break down barriers and create productive relationships, double time.
Episode 1 — vs. Denise
The Snowbird Soothesayer
The Set-Up
Rapport goes a long way—and Pace? Well, he's the undisputed king of suave. Normal conversation and classic topics soothe over this troubled agent…
The MoveSHAZAM!
…and then out of nowhere—SHAZAM! The agent's shields are DOWN.
On the Call
“Denise, I only called to become your friend. You're gonna sell that house in 30 days. You have no worries.”
Pace
The Win
Instead of one deal, Pace now has an agent relationship that can create hundreds of deals.
Steal This Technique
Rule #1: It's never about the house—it's about schmoozing the agents.
Watch the real call!Live footage
Episode 2 — vs. Rachel Adams
Stone-Cold Cathy vs The Charmer
The Set-UpWAM, BAM, POW!
Watch out, Pace, 'cuz this agent is throwing verbal punches right outta the gate. Boxing gloves on, a brick facade, it's obvious this agent is NOT going to give up easily.
On the Call
“I'm happy NOT doing a deal with her.”
Rachel
The MovePOOF!
But POOF! No one can resist The Charmer… not even this stone cold agent.
The Win
When you go from "I would not dare allow my client to suffer like that." to "Text me, only important people get in my phone," you know you've won.
Steal This Technique
Hostility is armor, not a verdict. Keep listening, keep your cool, and let charm do the heavy lifting.
Watch the real call!Live footage
Episode 3 — vs. Dolores
The Utility Man Strikes Again!
The Set-Up
A dead lead? You're dead wrong! Even though it sounds like this agent relationship is in peril… don't fear! Utility man is here.
The Move
He saves the day by doing exactly what the agent wants… cutting the call short and offering to take her 'weird' deals.
On the Call
“If nothing else, I'm just a really good swiss army knife for ya”
Pace
The WinBOOM!
Because utility man is so suave, he turns a 4 minute call into a profitable relationship. BOOM!
Steal This Technique
Respect the agent's time. A short call that ends with "send me your weird deals" beats a long call that ends with nothing.
Just because I'm not your 'today' doesn't mean I couldn't be your 'tomorrow' ;) That's the motto of the matchmaker.
They don't get dismayed that this particular deal isn't going to work for them–they are always leading from a 'networking first' perspective. As soon as they realize this deal is shot, the Matchmaker switches gears and asks, "How else can you and I make money together, because I can tell we'd work great as a team!"
Episode 1 — vs. Brittany & Chad
Will They Take the Leap?
The Set-Up
When two seasoned agents drop the bombshell that their seller is emotionally tied to the home and seeking the perfect owner-occupant, The Matchmaker shifts gears faster than a speeding bullet.
The Move
Sensing their frustration with the cutthroat real estate world, he proposes a long-term, win-win partnership—a plan as bold as it is brilliant. But hesitation crackles in the air like the tension before a thunderstorm.
On the Call
“I want to do 20 to 30 deals with you per year.”
Pace
The Win
Will this dynamic duo leap into the new frontier of investing, or stay trapped in the shadowy depths of Commission Canyon?
Steal This Technique
When the deal dies, pitch the relationship. "20 to 30 deals a year" is a bigger offer than any single house.
Watch the real call!Live footage
Episode 2 — vs. Paul
The Dynamic Duo, UNLEASHED!
The Set-Up
When the Matchmaker crosses paths with Paul, a money-driven real estate player, our hero recognizes something special. Beneath Paul's ambition lies untapped potential—a perfect Robin to Pace's Batman.
On the Call
“What if I don't want to buy these two houses? Is there a way we can do other deals?”
Paul
The Move
The ultimate test arises when Paul unveils a 43,000-square-foot warehouse in Las Vegas's revitalized Commercial Center. A prime property, backed by city upgrades and rezoning potential, ready to change the game.
The Win
Will this dynamic duo rise to the occasion—or will the dream crumble under the weight of risk and ambition?
Steal This Technique
Ask the partnership question out loud. The person across the table may be sitting on the biggest deal of your year.
Watch the real call!Live footage
Episode 3 — vs. Heather
MacGyver of the Market
The Set-Up
When Heather makes it clear that her property won't fit Pace's buy box, the Matchmaker isn't phased–he's caught a whiff of destiny.
The Move
Deftly shifting the conversation away from the no-go deal, he showcases his ability to meet all her needs. Unconventional loans, construction funding, creative rescue strategies for deals on the brink… like MacGyver with a roll of duct tape, this man can fix anything.
On the Call
“Put me in your phone as 'Pace the Money Guy.'”
Heather
The Win
Another agent, another lifelong lead source—saved to contacts.
Steal This Technique
Position yourself as the resource, not the buyer. Being "the Money Guy" in an agent's phone outlasts any single offer.
Need funding? Contractor quit mid-job? Want help finding someone who buys mid-term rentals, with 3 baths, leopard print kitchen counters, and pre-installed bunkbeds? No worries… The Swiss Army Man can help with that.
While this superhero realizes pretty quickly, this might not be the investment property for them, what they do excel at is providing extemporaneous value from all of their connections and 'tools'.
Episode 1 — vs. Clarissa
Quiz Me Genius!
The Set-Up
No one can stand up against the quizzing powers of the Swiss Army Man… Not even Clarissa!
The MoveWHAM!
Just 10 methodically planned questions later and—WHAM!—the unassuming agent spills all! Now, this direct detective knows exactly what the seller wants and how he can win him over. KA-POW!
On the Call
“I'll hang up on whoever I have to, just to talk to you”
Clarissa
The Win
BUT, will the seller take the 20k deal?? Find out on call two!
Steal This Technique
Come armed with questions, not a pitch. Ten good questions will tell you exactly what the seller wants — and how to win.
Watch the real call!Live footage
Episode 2 — vs. Paul
It's Closing Time!
The Set-UpSWOOSH!
SWOOSH! What's that? A bird? A plane? NO! It's Pace Morby—scouting for more deals.
The Move
Cause for him, a closed door is never really closed. If one doesn't work, on to the next! All it takes is a little prying with this agent and Pace finds new deals to add to his stash.
On the Call
“Do you ever run into deals that you can't fund or you don't want…?”
Pace
The Win
One question, and a dead call becomes a pipeline of off-market deals.
Steal This Technique
Always ask the next-deal question before hanging up. Every agent is sitting on deals they can't fund or don't want.
Watch the real call!Live footage
Episode 3 — vs. Victoria Headen
Caught Red Handed
The Set-UpKA-POW!
KA-POW! It doesn't take him long to figure out the truth. The broker? Thought SubTo deals were impossible.
On the Call
“I'm gonna karate chop him.”
Victoria
The Move
Being the Swiss Army Man that he is, he came on the scene and worked tirelessly to come up with a solution. All it took was a specific addendum added and Pace's smooth talkin'.
The WinBAM!
BAM! Deal. Closed. When deals stall and brokers get in the way… there's only one man to call—Pace! Here to save the day.
Steal This Technique
"Impossible" usually means "missing paperwork." The right addendum plus patience un-stalls most stuck deals.
Watch the real call!Live footage
Episode 4 — vs. Steve
The Million Dollar Man
The Set-UpZAP!
ZAP! With a million dollars needed by Monday, it was looking like GAME OVER for Steve's 66-acre project.
The MoveWHOOSH!
But just as all hope seemed lost, WHOOSH! The Swiss Army Man soared onto the scene. With one swift move—KAPOW!—a $1M gap loan was secured with a first lien position.
On the Call
“I'm just a utility knife that people use in situations just like this.”
Pace
The WinKAPOW!
The project was back on track. Another crisis averted by the quick thinking of the Swiss Army Man!
Steal This Technique
Keep a tool for the "needed by Monday" problem. A gap loan with first-lien position can restart a dead project overnight.
When a home's underwater, and you're paddling up sh*ts creek… you don't need a long-winded explanation re: all things Creative Finance. What you need… is Captain 'Save a Home'.
They recognize the time crunch and can act in a direct, polite and professional manner to get the deal closed and wrapped up as quickly as possible.
Episode 1 — vs. Harkirt
Faster Than a Speeding Bullet
The Set-UpWHAM!
WHAM! This property was scaring people off faster than a speeding bullet! And with a pea-green garage door, it's no surprise buyers were RUNNING FOR THE HILLS!
The MoveKA-POW!
But wait—KA-POW! The agent went toe-to-toe with the HOA for a few rounds, and finally scored approval to repaint. PHEW! Crisis averted… or was it? Now the sellers are caught in a new jam: they've already moved out AND bought a new home. DOUBLE MORTGAGES?
On the Call
“You'd be surprised how big of a pain in the @$$ the HOA is.”
Harkirt
The Win
Enter Pace Morby with the ultimate KNOCKOUT PUNCH—SELLER FINANCE! When it comes to saving the day, not even THE FLASH can get a deal done faster than Creative Finance. How's that for a superhero finish?
Steal This Technique
Double mortgages create urgency money can't fake. When speed matters most, creative finance closes faster than cash.
Watch the real call!Live footage
Episode 2 — vs. Gloria
The Godfather Offer (She Couldn't Refuse)
The Set-UpDIVE! DIP! DUCK! DODGE!
Pace Morby's swinging into action double time on this call! And for good reason: In the first 2 minutes, his creative offer is shot out of the sky!
On the Call
“NO! She's not interested.”
Gloria
The Move
But like a pro… Captain 'Save a Home' doesn't bat an eye. Does this man have steel nerves?! Maybe… but he also had the foresight to map out a plan B: A cash offer!
The Win
Which is great, because this seller cares about one thing: speed. She's not here to mince words, she's here to see the money.
Steal This Technique
Always walk in with a plan B. When your creative offer gets shot down, a ready cash offer keeps the call alive.
Watch the real call!Live footage
Episode 3 — vs. Joy & Devontae
Did Someone Call for a RESCUE?!
The Set-UpEEK!
Foreclosure knocking, Joy's car missing, and just $0.90 to her name—EEK! The clock is ticking, and disaster is imminent.
The MoveSWOOSH!
SWOOSH! Armed with a $40K RESCUE LOAN, Captain Save-A-Home soars on scene to devise a master plan: catch up Joy's mortgage, hand her enough cash to regain her footing, and give her agent the breathing room to sell her home.
On the Call
“I want to make sure you had help.”
Pace
The WinBOOM!
WHAM! No monthly payments, no panic—just a clear path to victory. BOOM! Joy's story takes a heroic turn. Another creative crisis averted!
Steal This Technique
When the clock is foreclosure-close, a rescue loan that catches up the mortgage buys the seller time — and the agent a real shot at selling.
Superhero
